@PepsiCanada joins in the spirit by recommending @cocacola with a #followfriday retweet from @LauraRmz who recommended ALL the cola brands in her tweet. Meanwhile @Linux and @Microsoft get in on the action (below).

Whilst certain onlookers remain cynical there is no doubt that this ‘Twitterhugging’ between rival brands is demonstrating new types of interactions that would certainly never have occurred without social media. All up, it’s got to be a good thing, don’t you think?

Posted by @eunmac

 
http://twitter.com/PepsiCanada/statuses/2463077100

http://twitter.com/Linux/status/2434030368
http://twitter.com/Microsoft/status/2456590676