Designing to a theme is an effective way of innovating in visual design. Two examples of this from Amnesia Razorfish’s portfolio are Smirnoff Mule (1940’s film noir murder mystery)…
…and ninemsn’s Friend Magnet (mid 20th century carnival fun house).
Senior Art Director Toby lead the charge to bring these two visual themes to life for our clients.
With that in mind, here’s a theme I like found on Behance: The Rolling Stones on vacation in Cuba in the early 70′s.