Tagged: viral

Christmas Party Teaser

Christmas is a lively time of the year with everyone feeling quite festive and eager to have fun, last year Amnesia celebrated it whilst lawn bowling and it reminded me of a bad episode of ‘Murder she wrote’, (sorry Jessica Fletcher)

Put it this way if the grinch stole Christmas that year, I wouldn’t exactly be over-exerting myself to try and stop him.

This year a few of us decided to stir things up and let me tell you…you can never have enough sauce.

The 2011 xmas party is a secret yet to be revealed and we decided to make a teaser trailer as a lead up to our short film to get everyone excited.

Check out the youtube video below!

@Kreyman

Hi-Tec achieves a viral miracle with it's walking on water doco

So Hi-Tec has come clean by admitting it was the brand behind the “Liquid Mountaineering” documentary, which has attracted over 4 million views.

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We’ve seen many a fake viral fall flat in the past; most notably the high profile backfire of Naked’s Witchery viral in early 2009. It’s true you can’t fool a YouTube audience. However, Hi-Tec have made a masterful attempt at tricking YouTubers into thinking a group of european thrill seekers have managed to run on water. Gullible bogans. Lots of people have called it, but many people seem to have been taken in:

… or are they?? Or have CCCP (the dutch ad agency behind this genius) done the sensible thing and flooded the comments board with a load of bollocks to make you put all logical thought to one side and think this is actually real. I sincerely hope these comments are genuine, but  sadly I suspect the most gullible ones are not.

I have to admit it had me going until I saw this shot:

… and the bit with men running on water.

As an agency, we don’t create “viral videos”. We create pieces of content that, given the right ingredients, we hope will achieve viral status.

So I thought it would be worth deconstructing the ingredients of one of the best ‘fake virals’ I’ve seen.

Here’s my learnings from CCCP’s viral miracle.

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The TV Show – Watch It

This isn’t the newest fantastic piece of animation around, but we haven’t mentioned it here yet – and it’s well worth watching. Produced by Sugimoto Kousuke (director) and Manabe Takayuki (music), it’s an excellent example of carefully combining sweet animation with thumping beats.

How you can not watch something with a scene like this? I don’t know. Click through to see the video.

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Valve Software is up to something. More cake likely.

It’s been a crazy week for fans of the Portal that have been following the gaming press. After last patching the game with minor fixes in June 2009, Valve have pushed two cryptic updates live for the game this week, both of which made changes to the game itself.

The first added several radios to the game’s levels in addition to the ones already present in the game. Usually these just play some fairly crazy, mexican sounding musak, but several forum-posters on various sites have found that placing these radios on the various red buttons scattered throughout the game as part of the game mechanics, causes them to broadcast a new series of signals.

Things only get crazier from there. Portal fans from a bunch of fan forums, bless ‘em, have examined the transmissions and managed to decode them into morse code and images of security camera footage from Aperture Labs – the installation the game takes place in. The rabbit hole went further, though, as an MD5 hashed phone number for an old-school Bulletin Board Service was found in the images which itself had MORE cryptic images.

Kotaku‘s Michael McWhertor has a great write-up of the findings.

I love that Valve put this stuff out there knowing that their fans are crazy enough to do the work. I guess that’s what happens when you have to wait so long for sequel announcements! <cough>Episode 3</cough>

The second update to the game, which JUST went live actually changed the game’s ending – albeit very slightly.

I’m not going to spoil it for you, but if you HAVE finished the game, you can see the updated ending over at Giant Bomb.

All of this looks like it points to an announcement for Portal 2 at the GDC next week where Valve’s Gabe Newell is receiving the Pioneer Award for the Game Developers Choice Awards 2010.

Going Viral Now…

What do you get if you take a ukulele, a 6 year old and the most popular song of 2008?
Forget kittens & unicorns, this video is pretty much one of the cutest things we’ve ever seen.
At over 540,000 views in 5 days, we predict he’ll be at well over two million by mid next week!

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Got a recipe for a better viral video? We’d love to hear it!
The song is I’m Yours, by Jason Mraz.

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Viral Wedding Video increases music sales.

10 million viral Wedding views in a week on Youtube  can do wonders for music sales, even if you’re Chris Brown languishing in a career low point (here). Neilsen points out (here) that Brown’s track Forever from 2008 was nowhere to be seen until this week, but is now in the top 10 for the US and Australia. The only possible reason being the Viral Wedding video which has a link to the track on iTunes. It raises some interesting points on the usage rights. Several people here pointed out that many similar videos have had the audio stripped by YouTube for copyright violation, yet this is a clear case of win-win for everyone involved. A clear indication to the Music industry that a social media model for music sales exists.

Posted by @eunmac

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Click image above to watch the video
 

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Twitter Hugs making the world a ‘betterer’ place… @pepsi @cocacola

From a genuinely random and spontaneous twitter experiment (here) that led to Coke and Pepsi becoming ‘friends’ on Twitter there’s been a fair bit of press coverage. Nice to see Biz Stone, founder of Twitter tweet it out too (here).
Maybe Twitter Hugs are something we’ll see more of in the future.
Adding links below as they come in:

Posted by ~@eunmac

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Above: The original tweet from Coke to Pepsi:
Below: Pepsi says Hellooo back to Coke.

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Global Press Coverage:

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http://adage.com/digitalnext/post.php?article_id=137709

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http://www.brandrepublic.com/News/917650/Coca-Cola-Pepsi-bury-hatchet-Twitter/

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http://www.revolutionmagazine.com/DigitalPM/News/917650/Coca-Cola-Pepsi-bury-hatchet-Twitter/?DCMP=EMC-Media-PM-Bulletin

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http://www.latenightwithjimmyfallon.com/blogs/2009/07/coke-and-pepsi-hold-hands-on-twitter-whos-next/

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Founder of Twitter Biz Stone – tweets out the news:
http://twitter.com/biz/status/2438852220

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Reuters : http://blogs.reuters.com/shop-talk/2009/07/07/cola-truce-coke-and-pepsi-trade-niceties-on-twitter/

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Another Viral marketing campaign waiting to be exposed?

This is doing the rounds via email and also on twitter (here and here). They are really funny (esp if these are genuine posts by a real person)… but is it the same if an agency does it on behalf of a client?

I wrote about ‘fake virals here a month ago – so it will be interesting to see where this ends up.

With all the posts signed as “Craig” we were thinking it might be Craigs List? What do you think is this real or fake????

- @eunmac

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Reference: The tweet that started it…

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