It’s been a busy week for us here, starting on Monday with the launch of Australia Post’s new Pass the Parcel promotion on Facebook.

Australia Post approached us with the idea of using social to reinvent the classic kids’ party game Pass the Parcel – one of the first really “social” games most of us played as children – while keeping the concept simple and accessible.

We put together a Facebook app that put you in a “circle” with other contestants – don’t be surprised if some of them are your friends. We sat you guys together.

When the parcel gets to you, just click on it and see if you’ve won a prize. There’s a lot to be won and you can come back and try again every day.

The response so far has been amazing. Since launching on Monday morning, we’ve had more than 50,000 unique users and more than 30,000 new likes for Australia Post.

Head over to Australia Post’s Facebook page to have a go.

Fine Print: I know there’s a bunch of us in that screen shot, but we’re not actually allowed to enter. We don’t click on the button. Sadface.