“We missed the mark” said Facebook founder, and current CEO Mark Zuckerberg on Monday 24 May. Fast forward to Thursday 27^th May, and Facebook have announced their new, improved privacy controls.

Much has been written on Facebook’s privacy calamity lately. Perhaps signifying Facebook’s break into mainstream culture (rather than just a fad), even the New York Times, the BBC and the Washington Post have dissected the issues around Facebook’s open graph, security breaches, advertisers gaining access to user information, and even Zuckerberg’s purported delve into the private email accounts of detractors.

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