Our friends at Logo Critiques have created a wonderfully simple straight to the point list of mistakes designers (and clients) make when designing a logo and new identity.
It makes for a quick and insightful read.
*Note: As lovely as it is, Amnesia Razorfish DID NOT design this logo. You can see the actual logo in use here.
First off, there’s an assortment of swears in this video, so if you have children who’ve yet to have their vocabularies enhanced compromised, or an uptight boss whose opinion of you might change upon hearing f-bombs blaring from your computer, best you watch this at home. Or with headphones. Or whatever. In short, it’s NOT SAFE FOR WORK.
That said, I love Aaron Draplin. He’s the right kind of person to be a designer; he knows the onus of good design and thinks bad things should happen to those who don’t. This clip is from a mini-doc by Jess Gibson, wherein he laments the demise of good design in America, the use of Corel Draw and the dangers of drunk eBay-ing. More on the way…