Category: Social Networks

To pin or not to pin?

Amnesia Razorfish, an agency of many facets and faces, has joined the Pinterest train. Why may you ask? Well because it’s the big man on campus, socially media speaking.

Plus we get to pin cool stuff like this:

Freddy Mercury riding Darth Vader.

According to Google Ad Planner, Pinterest drew 38 million unique visitors globally in March, which is up from 23.7 million in February and 3.5 million in September last year.

The Los Angeles Times reported how Pinterest is ranked the third-most-popular social networking site behind Facebook and Twitter and the trend is set to rise.

There are articles dedicated to fighting or nurturing Pinterest addictions and Repinly is a page created for the sole purpose of monitoring the most trending Pinterest topics (Food & Drink for now).

So it seems that every marketer, trend observer and media analyst wants a piece of the Pinterest pie, with twitter streams full of answers to the power in a pin.

However for brands, Pinterest is not always the miracle solution for reaching target audiences and, particularly in Australia, the site is yet to prove itself to cautious digital strategists.

For now, these Australian based statistics, found using Google DoubleClick Ad planner, show that while Pinterest is a creative and connected platform, it may not be suited to everybody.

March Pinterest demographics

Pinterest in Australia attracts an older audience, with 34% of users in the 45-54 age bracket.

Of these users, an overwhelming majority (62%) attended ‘some college’ and based on the ‘Audience Interests’ below, the types of colleges become clear.

The most interesting statistic shows that where globally women comprise 72% of pinners, in Australia men are leading the game taking their 52% cut of people pinning.

So what does this mean? Are Australian men less averse to the pictures of cupcakes, Martha Stewart-esque home renovations and wedding dresses dominating Pinterest?

This ostentatious display of everything girly is responsible for the Pinterest inspired site, Gentlemint, that with its mustache logo and promise to be a ‘mint of manly things’ abhors anything with glitter or kittens.

Just like Pinterest, Gentlemint is invitation only and once accepted, men can pin images on “one of the more manly websites on the planet”.

So, what’s on Pinterest that Australian men go gaga over?

Kristie

@kristiebeattie

Razorfish Outlook Report 11 (vol 10)

Our new global Razorfish Outlook Report 2011 (vol 10) is out people.

If you’re not familiar with the report it is compiled by Razorfish in the U.S. and provides an in-depth analysis of emerging trends in media, technology and creativity.

A major theme from  this year is collaboration, content and relationships defining a new approach in media.

The year in digital media is reviewed here and other hot topics include:

Game Mechanics

How the Social Cloud can Accelerate Brand Interactions

Forget Mobile, Think Multiscreen

The Importance of Agency Collaboration

The Report is also available in presentation format here and you can follow the conversation on Twitter using the hashtag #orv10.

Happy reading.

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Web Vigilantes being banned from social media sites.

Cyber crime and Twitter scams make good headlines but somewhere underground there are a few concerned citizens that take a vigilante approach to dealing with these scammers and fraudsters. For instance http://www.419eater.com/ bait scammers using highly creative methods to engage Nigerian conmen, waste their time and then attempt expose them. There’s also the Salty droid who names and shames would-be conmen who utilize Twitter and other channels to exploit consumers. But it turns out that life of a digital freedom fighter is not easy.

imageHere’s the problem : Many scams consist of intelligent, organised individuals and groups. They syndicate and they collaborate, and they actively wage a reverse war on the people trying to expose them. Ironically scammers are using the same processes created to report spammers to shut down the people trying to expose them.

Sadly YouTube, Facebook, Twitter, Vimeo accounts etc belonging to web vigilantes trying to alert people to scams are being shut down faster than than those belonging to the scammers. How do I know this?  Read on:

The Sad Story of the SaltyDroid

imageI’m not sure how I first came across the Droid on Twitter but I became interested in the Droid’s outspoken ‘attacks’ on certain individuals. Some of the people it was targeting had HUGE followings on Twitter, some with high profiles and. SaltyDroid had no qualms in confronting them directly in public view and alerting other users. I have no reason to doubt that SaltyDroid’s only purpose was to expose people it believed were engaged in unethical practices (such as this one which was exposed). 

I noticed a few months ago that SaltyDroid (which had a few thousand Twitter followers) just ‘vanished’. The blog was still alive and kicking so I wrote an email to find out what the story.

Me: “What happened? Where did your accounts go?”

Salty Droid: “I lost. I’m basically banned from the Internet.  Twitter, Facebook, Vimeo, Bluehost, Youtube, etc. Everywhere I go the scammers file false complaints and horrific lies about me.  The web companies all default to caving in and banning you rather than risking "trouble".  Most of them, and especially Twitter, do it with zero notice, process, or chance to respond. It says sad things about the state of free speech on the all important fringes … IMO.

I don’t have time to fight the web companies and the scammers … so I just gave up on the web companies.  I’m on a special free speech server where some really great people take special care of me … and otherwise I’m silenced.

And the Twitter bannings are not as bad as the death threats, the private investigators, the plots against my personal life, etc.”

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The Droid also let me know that although he began his pursuit anonymously it wasn’t long before a syndicate of scammers found him at which point the he decided it would be safer to unmask the droid. Revealing himself as a lawyer it  gives the whole saga an even bigger sense of irony.

In summary, it’s easier for a scammer to have a web vigilante shut down than vice versa. The Droid is now absent from all social networks and yet the people being named in his blog continue to tweet freely etc. In an age where consumers are able to interact so easily with anyone from close friends to complete strangers there is no easy and quick way of distributing warning messages to others in the case of genuine scams. That’s a service SaltyDroid was attempting to provide before being shut down in social media circles. The internet at present sometimes appears lawless and wide open territory for the scammers, and the presence of government and local authority is limited, and at best slow moving. I’m not condoning Salty droids methods or even agreeing with all his posts but freedom of speech is important so I certainly don’t want to see people prepared to take on these issues disappear especially with the bad guys roaming free so easily.

Beware wolves in birds clothing: Currently I know of one major Twitter account belonging to a convicted spammer in Australia with close to 100,000 followers. This person appears free to be able to act on Twitter regardless of their history. Sadly the only way you are likely to hear the name of this person is via someone like SaltyDroid.

What can you do?
1. Send this link on to people in the industry.

2. Copy and paste this story – reproduce it in your own blog.

3. Help Re-activate or read the Saltydroid: If you know someone who works in Twitter or Facebook etc ask them to reinstate the banned SaltyDroid accounts eg:  http://twitter.com/saltydroid

4. Support freedom of speech but don’t be a web vigilante. Salty Droid is a lawyer in real life and is better equipped to deal with bad people on the internet. Report web crime here:
http://www.ic3.gov/default.aspx – USA
https://www.scamwatch.gov.au/content/index.phtml/tag/reportascam/ – Australia
http://www.met.police.uk/fraudalert/ – UK

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Above: Clearly Charles Bronson wouldn’t have lasted long in Facebook or Twitter.

Cheers,

@eunmac

Disclaimer to be quite clear: The opinion above is that of the author only and does not represent the views of Amnesia Razorfish etc.

Share pretty pictures with Instagram

Last week saw the launch of the free micro-photo-blogging (coined) iPhone/iPod app Instagram, which allows to to quickly share pictures from your iDevice to share with friends through Twitter, Facebook, Tumblr, Flickr and the application itself. In that time, it has reportedly been downloaded over 100K times.

Instagram works like a streamlined Tumblr, managing the photo snapping, titling and even location tagging through the Foursquare API. In addition to making the whole photo-sharing thing quick and easy, Instagram lets you apply one of a whole bunch of image filters that make your shots look all arty/old and suprisingly not naff.

The shot above is one I took fairly recently.

Check it out!

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The Death of Social Media?

Most morbid social media campaign yet? The gist: Take a photo of yourself DEAD and you could end up in next year’s horror movie Redd Inc. According to the company there have been a few ‘inadmissable photos’ so far.

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Above: User generated death.
http://www.reddincthemovie.com/Submissions/Art/Fake-your-own-death/Page2/Art225

 

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The website: http://www.reddincthemovie.com

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It’s making the news… Article about it in the Daily Tele.

Project launch: The Fresh Start Project

“We wanna make this digital” is the cry of many a client when they enter their ‘digital’ agency with a shiny new TVC and poster under their arm. Too many agencies will take a client’s TVC (and money) and make it ‘digital’ simply by putting a browser around it or sending it’s animated cousin off to Double Click.

I’m proud to say that’s not what we do here at Amnesia Razorfish. When our client, realestate.com.au, shared their really nice ATL spring campaign with us, we got really fired-up by the challenge of making this campaign come to life in the digital space. We didn’t want to simply TELL consumers that realestate.com.au helps give people a fresh start, we wanted to actually GIVE someone a fresh start. Some one that really needed a fresh start.

Say hello to The Fresh Start Project from realestate.com.au.  The aim of the campaign is simple. Build a a new home, for a family in need, through people’s use of realestate.com.au. As users interact with realestate.com.au they collect ‘bricks’ which they can donate to the 1 million brick target. In partnership with Habitat for Humanity Australia, the house will be built. There’s no augmented or virtual reality here. Sure – it won’t cause world peace, but it will make a real difference to a real family in real need. And that’s why I love this project so much. Hope you do too.

Visit the site >

Continue reading

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Criticker is the social thinking man’s IMDB.

The IMDB business is almost 20 years old (true, just 10 days to go) and although we all love it the site hasn’t changed much or matured beyond its web 1.0 status. Yes it has 57 million visitors every month but it’s not without flaws. Indeed I think there are some interesting lessons to be learned in how to utilise social and crowdsourcing from the little movie recommendations site Criticker.com especially when it comes to movie rankings – read on:

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Aliens – only 8.5/10 ? Pffft come on it’s a 9.1 easy!

So here’s the problem (and I will bet this has happened to you at some point): You watch a movie, love it only to find IMDB users gave it a crummy 6.5 out of 10 (or vice versa – a crap movie gets a good score on IMDB). The issue of course is that movies are rated by everyone INCLUDING people who also hate the sort of movies you love. In short IMDB does nothing more than merely aggregate the mass opinion of everyone. In the real world we make many choices based on trusted opinions, not just those of the many.

Enter Criticker…
Criticker calls itself a ‘movie recommendation engine’. How does it work? It calculates ratings by analysing movies that YOU like/dislike then it finds OTHER PEOPLE with the same likes/dislikes and then gives you a Probable Score Indicator (PSI) based on the result. In short it ranks movies based on scores from people just like you.

The outcome is that when you search for a movie, your Criticker predicted score is much more likely to be the score you would actually give it. Here’s an example: The film I searched for here is Clockwork Orange. My PSI (probable score) on Cricketer is adjusted to 79/100 (that rating is based on other ratings of people like me). On IMDB it is rated en masse at 8.5/10. The reality here is that Cricketer is much closer than IMDB (I’d probably give it a 75).

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Social web 2.0
I’ve been using Criticker for 18 months, I’ve scored about 230 movies and I find the more data I give it, the better it becomes at predicting my scores. Bottom line – this is a truly intelligent and useful crowdsourcing tool and it works. I love it.

BTW: Here’s my profile on Criticker… feel free to hate the movies I <3 ;)
http://www.criticker.com/profile/eunmac

Oh PS: If you like it, pop them a donation – this is a startup run by a couple of movie buffs and they need support.