Our new global Razorfish Outlook Report 2011 (vol 10) is out people.
If you’re not familiar with the report it is compiled by Razorfish in the U.S. and provides an in-depth analysis of emerging trends in media, technology and creativity.
A major theme from this year is collaboration, content and relationships defining a new approach in media.
The year in digital media is reviewed here and other hot topics include:
Love this idea. Throw the ball in the air and it takes a 360 shot when it reaches the highest point. Wouldn’t it be great to see this technology inside a football as a live stream during the game.
I am sure many of you might have already seen this today, but Google has launched a new looking home page, it is not another Google test. The new look home page which now includes a fancy grey stripe at the top, a smaller logo and the links moved to the bottom of the browser was introduced to streamline the experience across multiple devices such as the tablet and the mobile. It continues to focus on three core design principles: Focus, Elasticity and effortlessness.
They are continuing to make changes over the coming months with a noticeable change to the search engine results page (SERP). See below. Display URLs will be moved up under the headline, whilst it seems they are changing the colour on the left navigational menu (grey and red) and introducing a slight grey box across the search bar. I also noticed that the tiny blue line on the top navigational bar has changed to a tiny red line, could this mean Google is moving towards a dominate red and grey themed page, instead of the blue?
I personally like the new look, however, not everyone will be a fan.
This is the tablet of the future as it recharges just by touching it! No more running out of battery, looking for the power cable or charger everywhere! this new tablet is also very ecologic as doesn’t need electricity! You just need to press your fingers or hand on the touch screen and it transform the finger interaction into energy!
Can’t wait to have this in market!
Creative Social is the monthly gathering of Australian Creative Directors working in digital. Tim Buesing Digital CD for Mojos put his post on his blog http://between0and1.org/ – go check it out or read on…
Both speakers are keen to take their projects further, so if you are intrigued by their work, identify with their projects and feel like you could contribute, please do get in touch via their respective sites:
Louise Hawson’s 52 Suburbs
Louise is planning to get ’52 Cities’ underway soon, and you would guess she is not talking about 52 cities within Australia. So as per Ben Cooper‘s suggestion, you might see her project gain traction on Kickstarter soon.
Richard Vevers Underwater Sydney
Richard’s project is getting major digital support from BMF through our Creative Social member Aaron Michie. But BMF building a new site won’t be enough, so if you are an agency willing to donate time and expertise in whatever field of communication, please get in touch. The underwater sea life literally needs more visibility.
So who has the best interactive walls? Here’s some of our picks below. As we move into a world which is transitioning to devices using the NUI (Natural User Interface) there’s a lot to keep an eye on. If you know any more please post them in the comments.
1.University of Groningen:
Pros: Looks awesome, very responsive. Multi-user capable.
Cons: You can’t go out and buy one off the shelf. Touch based only?
2. Microsoft Xbox 360 Kinect AND Windows Phone 7, working together!
Pros: Kinect SDK on the way for PC (fingers crossed) so a very affordable way to develop. Multi user. Facial recognition. Supports second screen in this video.
Cons: None. Seriously! SDK pending, this will be the easiest entry point to start building your first video wall.
3. Toyota Vision Multi Touch Wall:
Pros: Massive 82 inch screens at high res. Very responsive.
Cons: Expensive setup.
4. HD 18 Screen 20 ft Paint Wall with iPad integration.
Pros: Very cool. Huge. HD. Responsive. Works with a second screen (iPad)
Cons: Looks a bit like a one off application for now. Can’t go out and buy one.
5.Yahoo’s Gesture based Video Wall. http://vimeo.com/19177169
Pros: Looks good, hi-resolution and seems responsive.
Cons: Tiled screens. Looks like only one user at a time?
6. Microsoft LightSpace
Pros: It’s a true 3D interface for an entire toom. It projects working interfaces onto your arm/ hand.
Cons: Early days. Long way to go here (but still very cool).
7. Hard Rock Cafe Vegas:
Pros: Multi user. Smooth and responsive. Great content.
Cons: Looks expensive?
8. Ring Wall http://vimeo.com/6648869
Pros: It’s a massive 425 square metres in size. Enough room for everyone to play.
Cons: With 15 HD projectors we’re betting the ongoing running costs might stack up?
9. The Schematic TouchWall with RFID
Pros: It recognises RFID cards allowing you access to personal info. Social integration.
Cons: Nothing obvious. This wall is pretty cool.
10. The BendDesk.
Pros: It’s horizontal AND vertical.
Cons: Not quite wall sized! It’s a prototype so a little rough round the edges.
11. Canon’s big wall – Expo 2010
Pros: It’s looks big and multi user.
Cons: We can’t quite tell if this is a ‘smoke and mirrors’ job. This video is more about the camera than the wall itself.
12. HP’s video wall of touch (link):
Pros: Nice tight looking tiled screens. Cons Already looking a bit dated compered to the others. Touch only. Touch looks a little laggy.
13. The Giant iPhone – Table Connect
Pros: Pretty simple concept. Just plug in your iphone and mount it on a wall!
Cons: Do they make a wall sized one yet?
We’re pretty sure we’ll be seeing a lot more of these soon. Please send us any good ones we might have missed!
News Digital Media recently ran a promotion where you could win lots of prizes including the chance to be an Agency Hero. So guess who won an Agency Hero Award and $5000 for our Christmas party? Becki Luxton! @bexlux
In her own words..
‘Every week I correctly answered the quiz and it turns out I’m the hero! We have a giant cheque (I’ve always wanted one of those) and a week to plan our ultimate Christmas party. Thanks News Digital!’
You were already a hero in our eyes Becki, but here’s to News Digital for spotting it too!
Cyber crime and Twitter scams make good headlines but somewhere underground there are a few concerned citizens that take a vigilante approach to dealing with these scammers and fraudsters. For instance http://www.419eater.com/ bait scammers using highly creative methods to engage Nigerian conmen, waste their time and then attempt expose them. There’s also the Salty droid who names and shames would-be conmen who utilize Twitter and other channels to exploit consumers. But it turns out that life of a digital freedom fighter is not easy.
Here’s the problem : Many scams consist of intelligent, organised individuals and groups. They syndicate and they collaborate, and they actively wage a reverse war on the people trying to expose them. Ironically scammers are using the same processes created to report spammers to shut down the people trying to expose them.
Sadly YouTube, Facebook, Twitter, Vimeo accounts etc belonging to web vigilantes trying to alert people to scams are being shut down faster than than those belonging to the scammers. How do I know this? Read on:
The Sad Story of the SaltyDroid
I’m not sure how I first came across the Droid on Twitter but I became interested in the Droid’s outspoken ‘attacks’ on certain individuals. Some of the people it was targeting had HUGE followings on Twitter, some with high profiles and. SaltyDroid had no qualms in confronting them directly in public view and alerting other users. I have no reason to doubt that SaltyDroid’s only purpose was to expose people it believed were engaged in unethical practices (such as this one which was exposed).
I noticed a few months ago that SaltyDroid (which had a few thousand Twitter followers) just ‘vanished’. The blog was still alive and kicking so I wrote an email to find out what the story.
Me: “What happened? Where did your accounts go?”
Salty Droid: “I lost. I’m basically banned from the Internet. Twitter, Facebook, Vimeo, Bluehost, Youtube, etc. Everywhere I go the scammers file false complaints and horrific lies about me. The web companies all default to caving in and banning you rather than risking "trouble". Most of them, and especially Twitter, do it with zero notice, process, or chance to respond. It says sad things about the state of free speech on the all important fringes … IMO.
I don’t have time to fight the web companies and the scammers … so I just gave up on the web companies. I’m on a special free speech server where some really great people take special care of me … and otherwise I’m silenced.
And the Twitter bannings are not as bad as the death threats, the private investigators, the plots against my personal life, etc.”
The Droid also let me know that although he began his pursuit anonymously it wasn’t long before a syndicate of scammers found him at which point the he decided it would be safer to unmask the droid. Revealing himself as a lawyer it gives the whole saga an even bigger sense of irony.
In summary, it’s easier for a scammer to have a web vigilante shut down than vice versa. The Droid is now absent from all social networks and yet the people being named in his blog continue to tweet freely etc. In an age where consumers are able to interact so easily with anyone from close friends to complete strangers there is no easy and quick way of distributing warning messages to others in the case of genuine scams. That’s a service SaltyDroid was attempting to provide before being shut down in social media circles. The internet at present sometimes appears lawless and wide open territory for the scammers, and the presence of government and local authority is limited, and at best slow moving. I’m not condoning Salty droids methods or even agreeing with all his posts but freedom of speech is important so I certainly don’t want to see people prepared to take on these issues disappear especially with the bad guys roaming free so easily.
Beware wolves in birds clothing: Currently I know of one major Twitter account belonging to a convicted spammer in Australia with close to 100,000 followers. This person appears free to be able to act on Twitter regardless of their history. Sadly the only way you are likely to hear the name of this person is via someone like SaltyDroid.
What can you do?
1. Send this link on to people in the industry.
2. Copy and paste this story – reproduce it in your own blog.
4. Support freedom of speech but don’t be a web vigilante. Salty Droid is a lawyer in real life and is better equipped to deal with bad people on the internet. Report web crime here:
http://www.ic3.gov/default.aspx – USA
https://www.scamwatch.gov.au/content/index.phtml/tag/reportascam/ – Australia
http://www.met.police.uk/fraudalert/ – UK
Above: Clearly Charles Bronson wouldn’t have lasted long in Facebook or Twitter.
Disclaimer to be quite clear: The opinion above is that of the author only and does not represent the views of Amnesia Razorfish etc.