Category: Avenue A Razorfish

Project launch: The Fresh Start Project

“We wanna make this digital” is the cry of many a client when they enter their ‘digital’ agency with a shiny new TVC and poster under their arm. Too many agencies will take a client’s TVC (and money) and make it ‘digital’ simply by putting a browser around it or sending it’s animated cousin off to Double Click.

I’m proud to say that’s not what we do here at Amnesia Razorfish. When our client, realestate.com.au, shared their really nice ATL spring campaign with us, we got really fired-up by the challenge of making this campaign come to life in the digital space. We didn’t want to simply TELL consumers that realestate.com.au helps give people a fresh start, we wanted to actually GIVE someone a fresh start. Some one that really needed a fresh start.

Say hello to The Fresh Start Project from realestate.com.au.  The aim of the campaign is simple. Build a a new home, for a family in need, through people’s use of realestate.com.au. As users interact with realestate.com.au they collect ‘bricks’ which they can donate to the 1 million brick target. In partnership with Habitat for Humanity Australia, the house will be built. There’s no augmented or virtual reality here. Sure – it won’t cause world peace, but it will make a real difference to a real family in real need. And that’s why I love this project so much. Hope you do too.

Visit the site >

Continue reading →

image

Amnesia Razorfish does Movember

The month of mo-growing, mo-itching and mo-ridicule is almost over. Amnesia have shown sterling character with their Movember efforts … and raised rather alot of cash. For the benefit of our overseas friends, the rules are simple: Grow a ‘Mo’ and raise money for men’s cancer and depression charities. 

Now many of you (yes you – working in other Razorfish offices around the world) haven’t donated yet. Please dig-deep and support the Amnesiafish crew and this very worthy cause. Ends Monday when we will announce our final team total.

image 

image

@handypearce (Team Captain)

image

The 2009 Croissant Games

On October 14th 2009, Razorfish formally joined the Publicis family. As Razorfish offices all around the globe celebrated with a glass of Bollinger and a boursin cracker, the Aussies did something a little different.

Ladies and Gentleman, Mesdames et Messieurs I give you The 2009 Croissant Games.

YouTube Preview Image

 
And some pics from the day here

image

@handypearce

image

Twinfluencers Experiment: Watching Australian and US Journalists, CEOs and Twitterati using Twitter

An experimental site, www.twinfluencers.com created by Amnesia Razorfish launched ‘softly’ today. It takes a live look into “influencers” and what they are saying on Twitter as it happens.

image
www.twinfluencers.com monitors US and Australian Journalists, Twitterati and CEO’s

What does Twinfluencers do?
Twinfluencers is a dashboard showing live tweets from Twitter users considered to be influencers within specific groups (Journalists, CEOs and Twitterati). Currently we are breaking these out into Australia and US regions.

FAQs:
So what’s the point?

Whilst there are many tools which track trends, hashtags from the masses this tool takes another angle and provides a peek at live information being generated from these influencer groups. You can jump in at any time without needing to be a Twitter user. It also saves you having to follow and segment the 900(ish) people that Twinfluencers is watching!

Why did we build Twinfluencers?
Firstly, we love doing experiments – the point is we’re not 100% certain of ‘what comes next’. Secondly, we’re of the school of thought that if we’re going to become better at working in social media then “doing stuff” is the way to go. Building the tool may prove useful or useless, but the mere act of building it allowed us to learn some new things. We might yield some insight and analytics that become usable -that would be a bonus. Finally– we couldn’t find a tool that produced what we wanted to see so decided to do it ourselves (although half way through build we found a similar tool muckrack.com for US journos which is actually very good).

What might the site do in the future?
The lists will be keep being compiled and updated. We may add other countries if the demand is there. It would be nice to see some historical data, trends etc from these groups. There are a few minor UI tweaks to be made. We’ve already been asked to do a celebs version, although we specifically avoided celebrities in this round. Alternatively – if we learn nothing or find something better to do then maybe it will just fade away ;)

How many people are in the lists?
At time of writing, but being updated regularly at present;
Australian: Journalists (500) Twitterati (101) CEOs (30)
USA: Journalists (105) Twitterati (101) CEOs (30)

Where do the lists come from?
This was possibly one of the harder parts of the experiment and something we consider to be work in progress:

  • Journalists: We received lots of help from Dave Earley (@earleyedition) in sourcing a very consolidated list of Australian Journalists. US Journalists came from a variety of public sources and some Razorfish US assistance – we also decided to limit the number down to about 100, compared with a much more expanded number of Australian Journalists.
  • Twitterati: This was a slightly tougher list to quantify. In the end we based the list mainly by combining and filtering results from Grader, Retweetability index, Twinfluence, Twittercounter. We removed known ‘spammers’ or those using ‘follow agents’ to grow their count and occasionally factored in the start date of the account (earlier being better).
  • CEOS: Various sources (some tips) including Laurel Papworth.

How can I get my hands on the full list of these groups?
Whilst we’re still in beta testing we’re not openly distributing. The plan is that if the site generates any ongoing interest we will open the lists up – initially to individuals who are willing to contribute to the ongoing maintenance of the lists, and then open to public. Please remember, keeping these lists up to date is quite a lot of hard work.

”How can I get on the list? ARrgh – I deserve to be there!”
Firstly – tweet something and wait a couple of minutes (there can be a delay before you see your tweet appear). Not there? Yes… We know how this works and of course there are people who should be on there who aren’t and vice versa. We’ll keep adding but we’re trying to make this less about the egos, more about a tool that offers some value that we can learn a little from. For those who believe they have been wronged (and we do not mean to wrong anyone) there are some instructions on the site at the bottom of the page to suggest follows, “but” we will apply the same filtering and vague scrutiny to try to keep a balance. :)

growing

Amnesia Razorfish is Hiring

growing

We’ve told you we’re growing yes, and now we have a short description of all the roles we have on offer!
Take a gander at all the roles below and don’t be afraid to pass them on if you know some awesome people who might be right for us.

The positions we are currently recruiting for are:

Group Account Director

Coming on board as our new GAD (Client Services), your core focus is to manage our awesome Account Directors and Account Managers who are responsible for deliverables across all accounts. Having 8-10 years experience in marketing and client management under your belt, we can rely on you to keep clients close and generate revenue so that we can continue hiring.

Senior Account Manager

We’re looking for some strong Senior Account Managers to join our Client Services team. Help Amnesia Razorfish grow and develop solid relationships with clients and manage day-to-day account service. Continue reading →

image

Razorfish Emerging Experiences blog and labs

If you’re into the next generation of devices, technology, multi-touch – check out the new Razorfish blog ‘Emerging Experiences’ – http://emergingexperiences.com – there’s some really fascinating content to explore. As we move from the GUI (Graphic User Interface) to the NUI (Natural User Interface) this is great first look into what’s coming.

image

image

Razorfish : “Send us your Business Problem”

image

During his 2009 Client Summit presentation, “Innovation Hell,” Joe Crump did something quite extraordinary: he challenged event attendees to send Razorfish their business problems, a global problem, or just something that plain bugs them. 

He promised Razorfish would spend the next year to create an innovative solution to the problem. (You can view Joe’s presentation on SlideShare or Vimeo).

To submit an idea, clients need only jot an email to [ innovate at razorfish.com ]

For instance on Twitter @scottlum of Microsoft asked, “Can we educate, inform & synthesize change for Swine Flu using social media w/out spreading disinformation, confusion and panic?”

You get the idea… now you have the chance to have those thought leaders at Razorfish look at your problem.

Also: Make sure you read the David Deal (VP Marketing for Razorfish) post on the subject of innovation Hell” here.

~eunmac

Razorfish TweetDoubler – Amazing Twitter tool that allows twice the character count

We’re pretty excited here in Australia to be the first people globally to talk about a new text compression technology just released by Razorfish, one of the worlds largest digital agencies. The Razorfish guys in white coats have developed a compression algorithm that works on text, a bit like the way jpeg compresses an image – which means HUGE news for everyone using Twitter.

Try it now! www.tweetdoubler.com

image

Twitter normally only allows 140 characters. This Razorfish web application allows you type DOUBLE the normal amount.

You simply enter the text (up to 280 characters) – the compression takes about half a second, next your compressed tweet is sent out (under 140 chars) and then automatically decompressed as the end user views the message. It’s so simple, it’s hard to believe nobody has done this before.

We believe that in the future we can optimise the algorithm, potentially allowing 1000 characters to be compressed to inside Twitter’s limits of 140 characters. This first round of beta testing will provide us with enough data to push limits in the future.

Razorfish Credits:
Thanks to the globally coordinated team who have worked around the clock to bring this to life. Make sure you say Hi to them on Twitter:

Olaf Prilo (@olafprilo) – Independent Science and Maths Consultant.
Iain McDonald (@eunmac) – Creative Director.
Stephan Lange (@Maniac13) – Project Co-ordination.
Chris Saunders (@thesaund) – Lead Coder.
Michael Kliennman – Lead Design.
Shiv Singh – (@shivsingh) Social Media Director.
David Deal (@davidjdeal) – Marketing Director.

Please note this is a beta version open for testing for today only. Enjoy & have a wonderful day ;)

image

Lynx Effect Website Archive – Webby Award Winner

image
http://lynxeffect.archive.amnesia.com.au/

Original Lynx Effect website (which won a Webby in 2008 created by Amnesia Razorfish) is now in it’s archived glory state in our portfolio. Clean the “Dirty Girls”, tattoo your name on some unmentionable body part – the list goes on.